In 2022, The Conservation Fund secured a 70-acre farm in Shady Dale, Georgia, Jasper County, with healthy soils and significant farm infrastructure. The property has a wide diversity of ecosystems, with springs, streams, and lakes interspersed with hardwood forests and regeneratively managed grassland pastures. Pride Road is a leader in conservation in Georgia with a commitment to building pathways to sustainable health outcomes for their community and a more resilient local food system.

Using the ‘Buy-Support-Protect-Sell’ model, the Working Farms Fund is securing and permanently protecting the property as farmland, investing in the success of the farm business, and providing Pride Road with a patient pathway to affordable farmland ownership.


Pride Road is the domestic source for premium, clean, fresh hibiscus, and hibiscus-based products. Our adherence to agriculture and food safety practices ensure that our customers have confidence they are consuming fresh products from a clean environment raised on sustainably managed Georgia farms.