November 17, 2017
Charles Boothe, Bluefield Daily Telegraph, 17 November 2017 – Wanted: Lodging, food and other businesses related to the ATV tourism industy in Southern West Virginia.

As part of the mission, the Natural Capital Investment Fund (NCIF) loan fund through the Power Plus initiative was created specifically for the Hatfield-McCoy region. “They are loans, not grants,” she said. “But it is structured to be a little more friendly to startup businesses.”

Oliver said conventional business loans often have stricter guidelines and can be challenging. “The NCIF has a loan fund and they have a significant amount of money they are trying to get the word out about,” she said. “We really want to underscore that the tourism industry investment is an opportunity to really engage our small communities that have been hit hard by the downturn in the energy sector and to get people to return to their roots.”