November 26, 2018|By Alisa Borland
When we at The Conservation Fund first heard about Giving Tuesday it seemed to be a clever concept and an exciting new way to present charitable giving directly to consumers. We put a small notice on our website and were surprised by the positive response. Our donors that first year loved it and said they wanted to be a part of it again next year.

“I love The Conservation Fund’s mission, but I appreciate the way it does business for two reasons. First, it keeps administrative costs low. And second, donors aren’t hounded for more money. These things matter because it means more of our money goes toward the mission. Thank you for doing it the right way!”

—Amanda Boyers, Conservation Fund donor since 2009

11 26 Cowee forest NYVTMA Carl HeilmanThe Conservation Fund acquired 23,000 acres of forestland in New York, Vermont and Massachusetts known as Cowee Forest. The perma­nent protection of Cowee Forest protects a vital source of income that supports the local economy while creating new public recreational opportunities. Photo by Carl Heilman.

In the remaining years, Giving Tuesday has become an international phenomenon. Now thousands of charities take part and it’s become a global movement of giving with activities in more than 100 countries. 

It’s also become a great tradition for us at The Conservation Fund. The results have been amazing—we’ve gone from raising $3,000 the first year to $60,000 last year. Giving Tuesday is really an opportunity to celebrate all of the amazing conservation wins that our donors make possible each year. It’s our kick-off to a season of giving and a way to say thank you.

11 26 PinhotiTrail Alabama GeorgiaIvan LaBiancaIn Alabama and Georgia, we’ve worked for three decades to help establish and protect the Pinhoti Trail and link it to the Appalachian Trail in north Georgia. Photo by Ivan LaBianca.

Our board members recognize that our work is more important now than ever, and they want to help make every donation to The Conservation Fund go even farther. That’s why we are thrilled to once again offer a challenge match to our donors—an incredible boost to giving that doubles your donation thanks to our generous board members. This Giving Tuesday (November 27, 2018) and until December 9, every online gift will be matched dollar for dollar (up to $150,000). 

11 26 ParksWithPurpose Georgia Atlanta Lindsay Street Park c Whitney FlanaganThe Fund’s Parks With Purpose initiative is not just building urban parks like Lindsay Street Park in Atlanta (pictured here). We start by listening to the needs of residents to ensure that communities play an active role in the conception and construction of each park. Our conversations focus on job training, partnering with the city on maintenance, and ways to guarantee that the parks are thriving places for residents to gather for years to come. Photo by Whitney Flanagan.

The public support from our board members coupled with a matching challenge makes a tremendous impact. We’ve attracted new social media followers, had many donors increase their support, and some even doubled their gifts to take advantage of the match. 

“Sue and I are fortunate to be involved with The Conservation Fund. The staff are dedicated to their work and leaders in the field of conservation. We feel it is vitally important to support the work of the Fund as it grows and continues to play a key role in protecting, enhancing and preserving urban as well as rural open spaces in America so that future generations can enjoy the wondrous beauty of being outside!”

—The Conservation Fund board member Jay Wagley on why he is matching donor gifts this season

11 26 RedRiverNWR Louisiana RonnieMaumLive Oak Farm is a 100-year-old family-owned rice farm in Louisiana that was at risk of being sold for non-conservation purposes. Their land plays a critical role for migratory birds; each winter, as the rice fields flood and become wetlands, nearly 70,000 waterfowl use the property as a resting stop on their way south. The Fund is helping to secure a conservation easement on the 5,800-acre farm so that it will remain privately owned, keep the agricultural integrity of the land intact, and help ensure economic resiliency for Louisiana farmers. Photo by Ronnie Maum.

When you give to us, you never have to worry about whether your donation makes a difference. As the top-rated environmental charity in the country, we put 96% of every dollar directly into conservation solutions that make economic sense. We’ve received an A+ grade from Charity Watch, earned the Platinum Seal of Transparency from GuideStar, and have achieved Charity Navigator’s 4-star rating for sound fiscal management and commitment to accountability and transparency. We are committed to being efficient and effective! 

Still haven’t found the perfect gift for the nature lover in your family? How about saving some of their favorite places with a gift to The Conservation Fund?



From finding smart solutions that protect America’s natural resources to enhancing recreational access and protecting working landscapes that support jobs and local economies—our work takes many forms. Check out our latest video to learn more about a few of our ongoing projects that are providing both environmental and economic benefits to communities.