Carfax, MIS Extend Carbon Offset Program for ‘Show Me the CARFAX’ Race Weekend

August 16, 2010

Lake Ophelia

Lake Ophelia. Photo by Sean Gardner.

Brooklyn, Mich. — Carfax and Michigan International Speedway are teaming up for the second straight year to help neutralize the carbon dioxide emissions resulting from travel, energy and auto use during this weekend’s “Show Me the CARFAX” Race Weekend at MIS.

This precedent-setting initiative is the result of a partnership between Carfax, MIS and The Conservation Fund to help curb climate change and restore habitat for wildlife.

Carfax and MIS are working with The Conservation Fund’s Go Zero® program to zero out the CO2 emissions that result from the facility’s energy use during the race weekend and fuel used by fans traveling to and from the festivities. The effort will also cover the emissions from the race cars during both NASCAR events at MIS — the CARFAX 400 Sprint Cup Series race on Sunday and CARFAX 250 Nationwide Series race on Saturday, and qualifying and practice sessions on Friday and Saturday.

“This is a great step toward curbing the effects of climate change, and at the same time, doing something positive for the environment,” said Larry Gamache, communications director at Carfax. “There are many simple ways to make a difference — it’s so easy to get started. We’re fortunate to have active partners like MIS and The Conservation Fund help us carry out this effort for the ‘Show Me the CARFAX’ Race Weekend and do something good for the planet.”

Nearly 4,000 trees will be planted at Lake Ophelia National Wildlife Refuge in east central Louisiana as part of Carfax and Michigan International Speedway’s efforts. In addition to cleaning the air, the trees will provide shelter for wildlife and create new areas for public recreation, including hunting and wildlife viewing.

This marks the fourth straight year Carfax and MIS have neutralized the activities of its NASCAR programs at MIS. The company’s past efforts included the 2007 and 2008 CARFAX 250 races, and the emissions from a Sprint Cup car it sponsored in Michigan in 2008. The companies focused efforts on the entire weekend in 2009, an industry-leading initiative.

“Carfax has our shared concern for environmental issues and that’s exactly what makes ours a perfect partnership,” Michigan International Speedway President Roger Curtis said. “At MIS, our efforts continue to focus on reducing the immediate impacts from our operations and events through broad-based recycling efforts, partnerships with local governments and agencies to identify more efficient means of operation, pursuing renewable power sources and through conservation efforts. Our efforts make a meaningful connection to our fans who all love and appreciate the outdoors and truly think of MIS as ‘NASCAR in a national park.’”

Carfax, MIS and The Conservation Fund received a Communitas Award for their ongoing efforts to reduce the carbon footprint of the Show Me the CARFAX Race Weekend. The Communitas Awards is an international effort to recognize exceptional businesses, organizations and individuals dedicated to corporate social responsibility and community service.

MIS is committed to environmental management practices which will provide a healthy and sustainable environment and enhance the lives of its guests and employees. MIS was the first sports facility in Michigan to join the Michigan Business Pollution Prevention Partnership (MBP3). It is a member of the federal program, EPA WasteWise, with recycling programs totaling more than 2 million tons in 2009 alone. MIS is also pioneering utility reduction programs, wetland remediation and restoration programs, and alternative energy programs. The racetrack also installed solar panels on its pit road suites and media center building, which opened in June.

The speedway is also The Coca-Cola Company’s largest confirmed recycler in North America.

Editor’s note: Representatives from Carfax and Michigan International are available for interviews to discuss the efforts during the ‘Show Me the CARFAX’ Race Weekend and the importance of carbon footprint reduction. To schedule an interview, please contact Christopher Basso at Carfax, 703-934-2664; or Sammie Lukaskiewicz at Michigan International Speedway, 517-592-1208.


About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports™ provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information, visit (www.carfax.com.

About Michigan International Speedway (www.MISpeedway.com)

Nestled in the lush Irish Hills of Southeastern Michigan, Michigan International Speedway is the Great Escape, a venerable NASCAR national park where fans can get away and enjoy the very best in racing and camaraderie. It’s the love of racing and the thrill of a great time for race fans and drivers alike. Tickets are on sale by calling 800-354-1010 or logging onto www.MISpeedway.com.


About The Conservation Fund
At The Conservation Fund, we combine a passion for conservation with an entrepreneurial spirit to protect your favorite places before they become just a memory. A hallmark of our work is our deep, unwavering understanding that for conservation solutions to last, they need to make economic sense. Top-ranked, we have protected more than 7 million acres across America.